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		<description><![CDATA[Serving the needs of the professionals representing all segments of the global plastics industry, plastics.com is the world's largest online plastics community with over 70,000 members and features technical advice, blogs, calendars, resources, articles, news, forums and a marketplac]]></description>
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			<title><![CDATA[Branding. What Do You Know, Joe?]]></title>
			<link>http://www.plastics.com/content/articles/3502/1/Branding-What-Do-You-Know-Joe/Page1.html</link>
			<description><![CDATA[While strolling along the aisles of the national marketplace, I pretend to be astounded by the myriad of products and brand choices presented to me, all fighting for my attention I notice that “A” attracts me visually, “B’s” jingle plays mercilessly in my head and the color theme of “C” seems to remind me of a vacation I took many years ago]]></description>
			<author>no@spam.com (Lainie L)</author>
			<pubDate><![CDATA[Thu, 13 Dec 2007 13:23:23 EST]]></pubDate>
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			<title><![CDATA[Web 2.0 – A Social Phenomenon]]></title>
			<link>http://www.plastics.com/content/articles/3493/1/Web-20--A-Social-Phenomenon/Page1.html</link>
			<description><![CDATA[To many, the phenomenon known as Web 20 is as abstract as a Miro painting]]></description>
			<author>no@spam.com (Lainie L)</author>
			<pubDate><![CDATA[Thu, 13 Dec 2007 11:24:01 EST]]></pubDate>
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			<title><![CDATA[Reinvigorate What? Brand Health Maintenance]]></title>
			<link>http://www.plastics.com/content/articles/3492/1/Reinvigorate-What-Brand-Health-Maintenance/Page1.html</link>
			<description><![CDATA[A brand is a singular understanding of an organization, product or service This includes everything from key identity traits, core values, position in the marketplace and purpose for existence]]></description>
			<author>no@spam.com (Lainie L)</author>
			<pubDate><![CDATA[Thu, 13 Dec 2007 11:23:03 EST]]></pubDate>
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			<title><![CDATA[&#8721; Consider The Cause. Creating Value Through Cause Related Marketing]]></title>
			<link>http://www.plastics.com/content/articles/3491/1/amp8721-Consider-The-Cause-Creating-Value-Through-Cause-Related-Marketing/Page1.html</link>
			<description><![CDATA[&#8721; Cause Marketing, a strategy commonly used, has proven effective in both deepening brand value and gaining exposure for worthy causes The general idea of cause [related] marketing involves the cooperative efforts of a “for profit” business and a “not for profit” organization for mutual benefit]]></description>
			<author>no@spam.com (Lainie L)</author>
			<pubDate><![CDATA[Thu, 13 Dec 2007 11:10:44 EST]]></pubDate>
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