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		<title><![CDATA[plastics.com - Articles - ]]></title>
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		<description><![CDATA[Serving the needs of the professionals representing all segments of the global plastics industry, plastics.com is the world's largest online plastics community with over 70,000 members and features technical advice, blogs, calendars, resources, articles, news, forums and a marketplac]]></description>
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			<title><![CDATA[Is Your Company Underachieving Because You Set Goals Before Mapping Opportunities?]]></title>
			<link>http://www.plastics.com/content/articles/9335/1/Is-Your-Company-Underachieving-Because-You-Set-Goals-Before-Mapping-Opportunities/Page1.html</link>
			<description><![CDATA[During your annual planning ritual - do you study and analyze the current situation in your market and then move on straight to setting your goals Thought so]]></description>
			<author>no@spam.com (Dan Herman)</author>
			<pubDate><![CDATA[Sun, 18 May 2008 19:59:13 EDT]]></pubDate>
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			<title><![CDATA[Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"?]]></title>
			<link>http://www.plastics.com/content/articles/9334/1/Can-Short-Term-Brand-Candidate-Obama-Transform-Successfully-Into-Long-Term-Brand-President-Obama/Page1.html</link>
			<description><![CDATA[A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand's strategy and focused its verbal or visual expressions But far more important is the distinction between the short-term brand, "Candidate Obama," and the long-term brand, "President Obama]]></description>
			<author>no@spam.com (Dan Herman)</author>
			<pubDate><![CDATA[Sun, 18 May 2008 19:52:10 EDT]]></pubDate>
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			<title><![CDATA[A Reality Check On Your Marketing Strategy]]></title>
			<link>http://www.plastics.com/content/articles/5908/1/A-Reality-Check-On-Your-Marketing-Strategy/Page1.html</link>
			<description><![CDATA[The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements:- Which target consumers whom we can reach, hold a viable potential to buy whatever we intend to sell- What is the offer (the entire marketing mix) we will be presenting to these consumers in order to appeal to them and thus realize the said potential, given their alternatives]]></description>
			<author>no@spam.com (Dan Herman)</author>
			<pubDate><![CDATA[Fri, 29 Feb 2008 11:41:54 EST]]></pubDate>
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			<title><![CDATA[Creating Brand Instrumentality Beyond The Product]]></title>
			<link>http://www.plastics.com/content/articles/5907/1/Creating-Brand-Instrumentality-Beyond-The-Product/Page1.html</link>
			<description><![CDATA[The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the productservicecompany themselves can provide A value which becomes the major motivation for consumers to desire the product]]></description>
			<author>no@spam.com (Dan Herman)</author>
			<pubDate><![CDATA[Fri, 29 Feb 2008 11:35:17 EST]]></pubDate>
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			<title><![CDATA[The Eternal Principles For Creating Luxury Brands]]></title>
			<link>http://www.plastics.com/content/articles/5906/1/The-Eternal-Principles-For-Creating-Luxury-Brands/Page1.html</link>
			<description><![CDATA[By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite Luxury is not about unattainability though]]></description>
			<author>no@spam.com (Dan Herman)</author>
			<pubDate><![CDATA[Fri, 29 Feb 2008 11:31:30 EST]]></pubDate>
			<guid isPermaLink="true">http://www.plastics.com/content/articles/5906/1/The-Eternal-Principles-For-Creating-Luxury-Brands/Page1.html</guid>
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			<title><![CDATA[The New Market Segmentation]]></title>
			<link>http://www.plastics.com/content/articles/5905/1/The-New-Market-Segmentation/Page1.html</link>
			<description><![CDATA[If you're trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and a difference exists between them The variable determining the meaningful likeness or difference between those groups would be the segmentation variable]]></description>
			<author>no@spam.com (Dan Herman)</author>
			<pubDate><![CDATA[Fri, 29 Feb 2008 11:23:43 EST]]></pubDate>
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			<title><![CDATA[The What's Next? Process For Creating A Winning Competitive Strategy]]></title>
			<link>http://www.plastics.com/content/articles/5904/1/The-Whats-Next-Process-For-Creating-A-Winning-Competitive-Strategy/Page1.html</link>
			<description><![CDATA[The OldThe old customary procedure of strategy development has a pure and sound logic It has been designed in order to answer the question: What is it that we should do in order to achieve our goals]]></description>
			<author>no@spam.com (Dan Herman)</author>
			<pubDate><![CDATA[Fri, 29 Feb 2008 11:22:21 EST]]></pubDate>
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