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		<description><![CDATA[Serving the needs of the professionals representing all segments of the global plastics industry, plastics.com is the world's largest online plastics community with over 70,000 members and features technical advice, blogs, calendars, resources, articles, news, forums and a marketplac]]></description>
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			<title><![CDATA[Best Way To Follow Up To Referrals]]></title>
			<link>http://www.plastics.com/content/articles/9856/1/Best-Way-To-Follow-Up-To-Referrals/Page1.html</link>
			<description><![CDATA[Regardless of the business you are in, it is very important that you always follow up with your referrals Every time you have a new list of referrals, do remember to drop them little updates about your company, such as any events or promotions that you might have in store for them]]></description>
			<author>no@spam.com (Mac Cassidy)</author>
			<pubDate><![CDATA[Fri, 30 May 2008 00:05:03 EDT]]></pubDate>
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			<title><![CDATA[Implementing Referral Awards Programs]]></title>
			<link>http://www.plastics.com/content/articles/9855/1/Implementing-Referral-Awards-Programs/Page1.html</link>
			<description><![CDATA[Referral awards programs are a good way to get as many recommendations as possible The reason why most businesses use this special program is because with these awards, people would most probably call in the kind of people that have the same kind of interest as them]]></description>
			<author>no@spam.com (Mac Cassidy)</author>
			<pubDate><![CDATA[Fri, 30 May 2008 00:01:11 EDT]]></pubDate>
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			<title><![CDATA[Setting Up Your Business Card Referral Program]]></title>
			<link>http://www.plastics.com/content/articles/9854/1/Setting-Up-Your-Business-Card-Referral-Program/Page1.html</link>
			<description><![CDATA[Employee referral programs are very popular these days The idea is to simply turn every employee into a recruiter for the company]]></description>
			<author>no@spam.com (Mac Cassidy)</author>
			<pubDate><![CDATA[Thu, 29 May 2008 23:54:15 EDT]]></pubDate>
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			<title><![CDATA[Grow Referrals And Grow Your Business]]></title>
			<link>http://www.plastics.com/content/articles/9786/1/Grow-Referrals-And-Grow-Your-Business/Page1.html</link>
			<description><![CDATA[Referral marketing is very popular these days This is simply because it uses the very sleek and easy 'word of mouth' technique to promote services and products]]></description>
			<author>no@spam.com (Mac Cassidy)</author>
			<pubDate><![CDATA[Wed, 28 May 2008 19:25:56 EDT]]></pubDate>
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			<title><![CDATA[Great Referral Service Ideas]]></title>
			<link>http://www.plastics.com/content/articles/9785/1/Great-Referral-Service-Ideas/Page1.html</link>
			<description><![CDATA[Getting referrals is a great way to expand your business network and giving it more exposure to more customers The good thing about referrals is that you do not need to fork out loads of money for advertisements and such]]></description>
			<author>no@spam.com (Mac Cassidy)</author>
			<pubDate><![CDATA[Wed, 28 May 2008 19:19:08 EDT]]></pubDate>
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