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		<title><![CDATA[plastics.com - Articles - ]]></title>
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		<description><![CDATA[Serving the needs of the professionals representing all segments of the global plastics industry, plastics.com is the world's largest online plastics community with over 70,000 members and features technical advice, blogs, calendars, resources, articles, news, forums and a marketplac]]></description>
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			<title><![CDATA[How to Write Effective Email Marketing Copy]]></title>
			<link>http://www.plastics.com/content/articles/56192/1/How-to-Write-Effective-Email-Marketing-Copy/Page1.html</link>
			<description><![CDATA[Email Marketing is all about creating attractive marketing messages that are sent directly to potential clients through electronic mail (e-mail)The email sent can be in the form of a special advertisement; business propositions or requests;products or services on a sale at a specific season or any email communication with the intention of building or maintaining a company brand]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Thu, 29 Nov 2012 20:33:25 EST]]></pubDate>
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			<title><![CDATA[Marketing Your Business by Email]]></title>
			<link>http://www.plastics.com/content/articles/53059/1/Marketing-Your-Business-by-Email/Page1.html</link>
			<description><![CDATA[Your business may not have realised it yet, but email marketing software is perhaps one of the most powerful tools available to you In these days of social media it may seem outdated, however it is still a useful channel through which you can generate business and revenue]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Thu, 27 Sep 2012 09:02:23 EDT]]></pubDate>
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			<title><![CDATA[How to Deploy an Email Marketing Campaign]]></title>
			<link>http://www.plastics.com/content/articles/53016/1/How-to-Deploy-an-Email-Marketing-Campaign/Page1.html</link>
			<description><![CDATA[With everyone's focus seemingly on social media platforms such as Facebook and Twitter you may be surprised to learn that good old email marketing is still one of the most popular forms of online marketing in use today The targeted nature of this type of campaign is highly effective and those who enjoy success with it do so because they have planned them well in advance of the launch]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Wed, 26 Sep 2012 14:30:17 EDT]]></pubDate>
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			<title><![CDATA[Promote Your Business With Email Marketing]]></title>
			<link>http://www.plastics.com/content/articles/52398/1/Promote-Your-Business-With-Email-Marketing/Page1.html</link>
			<description><![CDATA[If you are looking to promote the products or services offered by your company then email marketing is one of the most effective ways of doing this You may think that email marketing is applicable only for ecommerce sites, however this is not necessarily the case as anyone can use this channel to reach out to their potential customers]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Tue, 24 Apr 2012 02:02:03 EDT]]></pubDate>
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			<title><![CDATA[Increase Your Profit With Email Marketing]]></title>
			<link>http://www.plastics.com/content/articles/52174/1/Increase-Your-Profit-With-Email-Marketing/Page1.html</link>
			<description><![CDATA[If you are looking to help improve the profit margins of your business then one of the avenues you may wish to explore should be email marketing Although social media sites such as Facebook and Twitter seem to be all the rage with marketers at the moment, however a well managed email campaign will enable you to reach a potentially unlimited number of clients by writing just one pitch]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Thu, 19 Apr 2012 11:11:40 EDT]]></pubDate>
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			<title><![CDATA[Why Email Marketing is Effective]]></title>
			<link>http://www.plastics.com/content/articles/52105/1/Why-Email-Marketing-is-Effective/Page1.html</link>
			<description><![CDATA[Email marketing has been know to benefit quite a few businesses It is a very cost-effective marketing tool]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Wed, 18 Apr 2012 10:37:56 EDT]]></pubDate>
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			<title><![CDATA[Managing Your Email Marketing Campaign]]></title>
			<link>http://www.plastics.com/content/articles/52104/1/Managing-Your-Email-Marketing-Campaign/Page1.html</link>
			<description><![CDATA[When businesses hear a discussion on email marketing, there is inevitably a great deal of questions that arise Many business owners have questions regarding the effectiveness of email marketing, the cost and how it can truly help ones business]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Wed, 18 Apr 2012 10:28:58 EDT]]></pubDate>
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			<title><![CDATA[Effective Use of Email Marketing]]></title>
			<link>http://www.plastics.com/content/articles/51316/1/Effective-Use-of-Email-Marketing/Page1.html</link>
			<description><![CDATA[Any successful company is one which will readily be able to acquire new clients This may sound like a rather obvious thing to say, however unless you have a regular source of enquiries for your products and services then your business will never get anywhere]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Fri, 23 Mar 2012 13:00:21 EDT]]></pubDate>
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			<title><![CDATA[The Benefits of Email Marketing]]></title>
			<link>http://www.plastics.com/content/articles/51315/1/The-Benefits-of-Email-Marketing/Page1.html</link>
			<description><![CDATA[If you are running a business which has a prominent online presence then marketing will play a key part in making sales As it has become easier for companies to get their business online, the low barriers to entry mean that there is now more competition than ever so you will have to be more focused in your marketing strategy in order to get your site noticed]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Fri, 23 Mar 2012 12:51:31 EDT]]></pubDate>
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			<title><![CDATA[Promoting Your Website Using Animation]]></title>
			<link>http://www.plastics.com/content/articles/50986/1/Promoting-Your-Website-Using-Animation/Page1.html</link>
			<description><![CDATA[There is little doubt that even over the past decade the face of advertising and marketing has changed immensely Where television, radio and paper advertisements used to be, the internet has stepped up to the forefront and is now seemingly dominate every other media]]></description>
			<author>no@spam.com (Trevor Richards)</author>
			<pubDate><![CDATA[Tue, 13 Mar 2012 09:51:50 EDT]]></pubDate>
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