- Promoting Your Website Using Animation
Promoting Your Website Using Animation
- By Trevor Richards
- Published 03/13/2012
Trevor Richards writes on behalf of Fluid Creativity, a UK provider of animation Manchester, UK.View all articles by Trevor Richards
You are looking for ways to get people engaging with your brand so if you have a website which comes complete with slick and professionally produced flash animations, instructional videos as well as quality content which users can interact with. When all of these things combine it means that visitors will stay on your site much longer, giving them extra opportunity to discover more about your company. Just having a plain static website isn't enough for a company website these days as the barrier to entry for creating a website is so low that pretty much anyone can get a simple site together relatively easy. You will need to work much harder
Various forms of animation can be used to demonstrate a particular idea. Alternatively, they can also be used in order to illustrate a specific concept which me help to capture the interest of users visiting your site. Your animation may take the form of a simple 2d animation or if your budget is a bit more generous you may extend it towards getting some 3d character animation professionally produced. These animations may be used in a film which walks through the main points you wish to convey or they could even be used as part of an application or game. The latter are becoming increasingly popular thanks to the likes of the iphone.
Although software such as photoshop and flash are relatively simple to use you shouldn't fool yourself into thinking that you will be able to produce an animation that will do justice to your product or service. Whilst you may think that you may save a bit of money, in the long term you may actually end up damaging the way that your brand is percieved. It is important that you invest in the experience and expertees of a professional designer. A simple internet search will help you to find a suitable animation company or design agency who will be able to provide you with an animation within your required budget.