When submitting to article directories you should always include your keywords within the body of your text at least 2 times and depending upon the length of the article up to 6 times. Your article should be kept at 400 to 750 words with the keyword that you are targeting within the title and the subtitle or subheading.
Placement within the body of the article can be in the first paragraph, second paragraph and then once or twice in the last couple of paragraphs, with one placement within the central part of the body of the article. These are only placement suggestions, many times your keyword placement will not work exactly like these guidelines.
Placement is determined by the article length and the sentence structure. The article must not sound awkward and contrived because of the keywords. Work your keyword into your resource box as anchor text and link it to related material (a page) within your website. Do not always link to the same page.
If the article does not flow well with the keyword placement then opt for less keyword usage or change the article content and structure until it is easy to read. An easy way to discover whether or not your article is going to be easy to read and flow smoothly is to read it out loud, or have someone else read it out loud.
Punctuation is very important this is why a good spell and grammar check program is a necessity. You can type your article in a text file but you need to copy and paste it into and editor such as MS Word, Word Perfect, or the free Open Office Suite to check for errors.
Most authors type in a Word type of program first, then before they publish it into an article directory they copy and paste it into a text file. Word documents typically do not turn out very well, the software interface of the program is not suitable for most article directories and they usually tell you this in their guidelines.
A good rule of thumb is to periodically save your document as you are writing it. I do not know how many times I have lost my complete work due to system crashes, power outages and acts of unknown origin. So save, save, and save some more. With practice it becomes a habit.
When writing your content if it does not flow smoothly donít worry about it. Just get it written down and worry about the format later. This works for most authors. Experience is that if you have ideas write them down and worry about how they fit together later. This can also help in working your keywords in naturally.
When your article is finished it is time to publish it. You can submit it to a few article directories or you can submit it to multiple directories by rewriting the articles or by spinning them with a software program.
When choosing the article directories to submit to you will find many lists available for free online. Most of them are not kept up-to-date so it is important to check their Alexa ranking. The Alexa ranking is more important than their Google ranking because the Alexa ranking approximates by their traffic.
Remember to place a link to your site in your authorís resource box. Try to place two links one to your home page and one to an interior page that relates to the articleís content. The interior link is the more important one.
Your anchor text should be varied from article to article and be sure to link to all of the pages of your website and not just your home page. This will require you to write articles that relate to each page or at least the most important ones.