- Increase Your Profit With Email Marketing
Increase Your Profit With Email Marketing
- By Trevor Richards
- Published 04/19/2012
Trevor Richards writes on behalf of Extravision, a UK email marketing service.View all articles by Trevor Richards
The first step is to decide who your customer base is likely to be. You may be looking to contact businesses, individuals or particular types of people depending on what product or service you are looking to sell. In the event you want to contact businesses then you should visit as many relevant company websites as you can and encourage them to sign up to your mailing list. It is important that you don't simply 'scrape' email addresses up from sites as this will simply be unproductive and have the effect of bombarding companies with unexpected (and therefore unwanted) emails. An alternative method of building up a mailing list is to partner up with a company who has lists readily available to sell to you.
It is important that your marketing email contains a 'pitch' along
If you have several products which you are looking to promote in your email then make sure that you lay them out in order of importance. Even more important is that you only send your email once. You may have seen the situation where you recieve 2 marketing emails and it stands out straight away as being spam. Your 'potential customer' will then flag your emails as being unwanted and they will simply delete any further correspondence.
The benefit of email marketing campaigns is that they are relatively inexpensive when you compare them to other types of online advertising. After all, your email account is free and you only have to write one email every so often. The system is effective enough that it is used by countless businesses to help them get started and build up a profitable customer base. If you are relatively new to setting up online marketing campaigns then you can be forgiven for finding the prospect of setting up an email campaign may be a daunting one. There really is no need to worry, however if you would prefer you can also approach companies which will off you a specialised email marketing service and will be able to take care of all the work for you.