- How To Gain Balance Between Luxury Car Sales And Future Development
How To Gain Balance Between Luxury Car Sales And Future Development
- By Lanbo Jiang
- Published 04/25/2012
After the financial crisis, global millionaires seem to is back and become more buy impulsive. As millionaires wallet become GengGu, incredibly make millions of Rolls-Royce sold unusually hot? 2010 world Rolls-Royce sold a total 2711 cars, more 2009 growth nearly three times. It's hard to imagine growth. Rolls-Royce price not low, among them gusteau sells for $24.5 million 2000d, BBS] [review images sells for 38 million us dollars, and, of course, more expensive Rolls-Royce. Even in the same configuration, if you have a custom interior, the color and so on special request, Rolls-Royce price will also far higher than normal varieties.
Rolls-Royce close to three times the growth, China's millionaires contribute a lot. However, China sales accounted for global proportion of Rolls-Royce is not high, insufficient 8%. No way, plus all kinds of taxes, Rolls-Royce in China is too expensive. For China the new-rich wannabes speaking, Benz, BMW became more accessible to dream.
Perhaps because of this, 2011 luxury car continue 2010 out-of-control situation. In January, the Mercedes Benz sales in China, the 15,000 car year-on-year, 89%, BMW vehicles sold in China 20308 year-on-year, 70.4%. If you ask luxurious owners, especially the new car buyers, you will be aware - if not bound to produce enterprise capacity, luxury car rising faster.
I have a friend was bought almost has been audi, Shanghai dealer. Results a dealer commitment February can lift
Luxury car fire, maintenance bother!
Overseas conditions, we do not know. But in Chinese luxury car fiery behind, complain also more up. Guangzhou friends tell me, buy luxury car person many, after-sales maintenance of long queues of phenomenon. Phone booking after-sales maintenance, at least have to wait for a month. Luxury car enterprise insiders, also said before after-sale spare parts, GongShiFei dealers can still have preferential. Now dealers after-sales service as busy as a bee, no discount of power and need!
Face this kind of situation, luxury car firms are top don't should be vigilant? Pin (car) and after sale service () complement each other. Once the service level can't make consumers satisfaction, brand loyalty will be affected, eventually will affect auto sales. First, the current, the owners are eager to buy luxury car, can choose 4S inn of service quality, but cannot abandons buying mind a particular brand luxury car idea. There is A friend bought A BMW X5 BBS] [review images and planned to go to A shop to buy. Results clerk feel good about yourself, for she loved grievance. She chose looks service attitude good B shop. Her reason is that I haven't a car, and your service like this, If buy the car, still have to eat more hardships. The results proved that the B shop after-sales is really quite good, held every year many luxury car owners of parties and fellowship, sweepstakes. Second, choose finished 4S shops, assurance future consumers don't pick auto enterprise service. At present, China the new-rich wannabes cracking prestige, poured to buy luxury car, When the luxury car full stay when running, luxury car representative status also DieFen. Many future consumers may become reason.
How in sales and future development of obtain equilibrium, this should be a luxury car every enterprise need to consider.