There are many reasons that people may be attracted to mascots. These signifiers of various organizers usually represent something that is unusual or distinct about a place or a group. Sometimes, they are live creatures and sometimes they are an image created from the imagination of a person who wanted to emphasize a brand or product. Overall, the representations are, generally, fun.
Many people look for a way to identify with a school when they are new. Sometimes, it can simply be a matter of wanting to fit into a different environment. At other times, it could be a desire to support the spirit of a place and begin a lasting attachment to an institution. Being able to identify with a certain symbol that represents a place can, often, allow for a smooth transition.
Sports fans may show their support by wearing the symbol of the team character on their clothes. Some avid fans will, sometimes, paint the images on their faces and other parts of their bodies. These types of displays of support can often cheer a team on to victory by helping it to gain momentum.
The characters that represent teams and other group are, often, thought to bring luck to the organization. Although, not everyone may believe in the actual effect of the representing object, but they may participate in the overall fellowship that it brings to an audience. The person in the animal costume may not participate in the game at all, except to be a constant reminder that the team is important to, perhaps, many individuals.
Branding is, sometimes, accomplished with the image that a business may choose. The chosen character or object may be a statement about the qualities that a company wants the public to associate with it. Name recognition is gained by enterprises when the public can reliably associate it with a particular face or thing. Most of the time the company's will want this image to be a positive one, unless, they are building a campaign against a competitive rival.
People, often, like images that are fun and that they can share with others. Not surprisingly, the image does not have to be an actual real creature. The idea of having a symbol for representation is simply that--for symbolic purposes. The image does not replace the actual entity behind it, yet, it can somehow make the entity more attainable for more individuals.
Fictional characters, often, capture the imagination of children. Parents, sometimes, like to see pictures that make their children feel more comfortable when first attending a new school or activity place. The image that the organization chooses can say a lot about their desire to bring new people into the group.
Overall, mascots can have many purposes and meanings under various settings. Most of the time, they are meant to be something that draws people in and makes them want to join in. However, they can also be used for other purposes, as well. There are great ways to create new images by checking out online sources.