LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections). However, it goes a step further than this. When you add a new connection, their connections and the connections of those connections will also be added to your network. This provides the professional business person with incredible scope to amass an impressive network of business contacts.

Facts And Figures

According to Wikipedia, LinkedIn has more than 20 million registered users and attracts over 3.2 million visitors every month in a total of more than 150 different industries. LinkedIn is more closely matched to offline business networking than virtually any other social networking website. It can be used to keep contact details while building a strong network but other users predominantly use it to make contacts and secure future employment. Conversely, many employers and agencies use their network to find suitable candidates for work.

The Money Is In The List

For businesses looking to promote their own service, the money is literally in the list. By building a large and relevant network of connections, a business can greatly improve their profile within that community. Using a powerful portfolio page also ensures that those connections that are interested in using the services of that business will be more inclined to do so. Everything is essentially in place to help the business owner or professional to generate new leads.

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