Gary San
Gary San is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com ), a leading Web and permission-based email marketing service.
Articles by this Author
Email Marketing 101: 5 Important Rules To Follow
- By Gary San
- Published 01/26/2008
- Other than plastics...
- Unrated
Email marketing is a powerful technology that can bring in sales and improve your online presence Unfortunately, it also leaves lots of room for abuse
Email Marketing Lists: 3 Important Questions
- By Gary San
- Published 01/26/2008
- Other than plastics...
- Unrated
Email marketing is comprised of two major parts: the email itself and the email marketing list (also known as the contact list) This list is the very core of every email marketing campaign, as well as the reason why you are email marketing at all
Email Marketing 101: 5 Campaign Types That Stick
- By Gary San
- Published 01/26/2008
- Other than plastics...
- Unrated
Whether you’re brand new to email marketing or an old hand at it, you probably will, at some point, run out of ideas for email campaigns After churning out one permission email campaign a week, month or even quarter, it’s totally normal to feel a little empty of ideas once in a while
The Art Of Crafting An Effective E-Newsletter
- By Gary San
- Published 01/7/2008
- Other than plastics...
- Unrated
From food chain owners to shoe suppliers, garment manufacturers to builders, pharmacists to realtors, who doesn’t need to market one’s business And, when it comes to marketing, using email newsletters is a sure bet to reach prospects without too much money or hassle
Email Marketing 101: 5 Ways To Make Your Campaigns Successful
- By Gary San
- Published 12/17/2007
- Other than plastics...
- Unrated
Email marketing is a one of the fastest, easiest and most successful ways to market or advertise your product or service It is in fact the most preferred means of marketing for almost all kinds of businesses, from real estate to home repair
E- Marketing 101: Exploring The Power Of Online Email Marketing Services
- By Gary San
- Published 12/17/2007
- Other than plastics...
- Unrated
Why choose an online email marketing service
The vast majority of online email marketing services can be found exactly where you use them -- on the Internet
How To Become Your Own Email Marketing Guru
- By Gary San
- Published 12/14/2007
- Other than plastics...
- Unrated
So, you have decided to become an Email Marketing Guru and now you need to figure out exactly how email marketing works While it can seem overwhelming to understand the complexities of the Internet and how to effectively market in that medium, it is possible to break the task down into smaller components and then figure out how to create successful, effective email marketing campaigns
Using Flash In Email Marketing: An Introduction To Video Email
- By Gary San
- Published 12/7/2007
- Other than plastics...
- Unrated
Email marketing is essential in today’s business world for keeping in touch with clients But just imagine if you could take things further and send a Flash format movie in your email marketing campaigns
Email Marketing: A Beginner’s Guide To Important Terms
- By Gary San
- Published 12/7/2007
- Other than plastics...
- Unrated
If you haven’t already started an email marketing program, it’s time you did But unless you are a large, multi-national corporation with big bucks to spend on an email marketing expert, the task will fall to you
