Why bother with linking?

It's simple, do you want traffic to your website? Links to your site is one of the single most important factors Google (and the others) use to rank your pages versus competitors. Good links increase your traffic. Strong, good links (like plastics.com or any other highly ranked and trusted plastics site) can have dramatic effects on your traffic..

The more links from other sites to your site causes Google, et al, to rank you more highly. All things being even, if your site has more relevant links to you from industry sites, then google ranks you higher and you get more traffic.... (more)